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# Spotify in talks to add full length videos, take on YouTube and TikTok
- URL: https://www.hypebot.com/spotify-is-in-talks-to-add-full-length-videos/
- Published: 2023-07-04T11:06:00.000Z
- Updated: 2023-07-04T11:28:56.000Z
- Description: Facing increasing competition from YouTube and TikTok, Spotify is in talks with record labels and music publishers about adding full-length music videos. Spotify already encourages creators to upload a “Canvas’. Continue reading [https://www.hypebot.com/hypebot/2023/07/spotify-is-in-talks-to-add-ful
- Author: Bruce Houghton
- Tags: Music Business, Streaming, YouTube & Video, music, music industry, musician, musicians, video, YouTube, #wp, #wp-post, #Import 2026-01-21 09:44

Facing increasing competition from YouTube and TikTok, Spotify is in talks with record labels and music publishers about adding full-length music videos.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2021/08/spotify-3384019_960_720-1.png)

Spotify already encourages creators to upload a “Canvas’ – looping GIFs under 10 seconds long and ‘[Clips](https://www.hypebot.com/how-to-use-spotifys-new-short-video-feature-clips/)‘ 30-second or shorter vertical videos designed to share short announcements and the stories behind their songs.

Video podcasts are reportedly one of the fastest-growing content categories on Spotify.

There is no timeline on when Spotify will begin testing full-length videos, according to Bloomberg who first reported the talks with rightsholders.

#### MORE:

- **[How to use Spotify’s new short video feature Clips](https://www.hypebot.com/how-to-use-spotifys-new-short-video-feature-clips/)**
- **[How to use Spotify Canvas](https://www.hypebot.com/how-to-use-spotify-canvas-to-increase-track-engagment/)**

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*