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# Spotify issues guide to help Artists to ‘Get Ready For Wrapped’
- URL: https://www.hypebot.com/spotify-issues-guide-to-help-artists-to-get-ready-for-wrapped/
- Published: 2023-10-11T14:11:29.000Z
- Updated: 2023-10-11T21:45:50.000Z
- Description: Spotify’s annual Wrapped year-end recaps have become a common cultural moment for fans and the artists they love. To help artists prepare to make the most of the moment, Spotify. Continue reading [https://www.hypebot.com/hypebot/2023/10/spotify-issues-guide-to-help-artists-to-get-ready-for-wrapped.h
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, music, Music Business, music industry, musician, Spotify, Spptify For Artists, #wp, #wp-post, #Import 2026-01-21 09:44

Spotify’s annual Wrapped year-end recaps have become a common cultural moment for fans and the artists they love. To help artists prepare to make the most of the moment, Spotify has issued a “Get Ready For Wrapped” guide.

![Bold woman with short dark hair in fashion-forward black outfit, promoting Spotify’s 2023 artist event with vibrant purple and lime background.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2023/10/s4a_wrapped23_press_hero_2.jpg)

The checklist outlines how artists can make the most out of the activations offered to listeners during Wrapped and build stronger connections with both new and longtime fans.

![Beach Fossils Green Bunny T-Shirt, music merchandise, artist branding, album art, digital music promotion, Spotify for Artists, music marketing, merchandise display, music branding, music industry promotional tools.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2023/10/s4a_wrapped23_press_merch_2.jpg)

Key components of every Wrapped campaign include:

- **Upload a 30-second video by November 15** to be featured in your top fans’ 2023 Wrapped experience on Spotify. “Speak directly to the fans who made you one of their top artists this year – right as they’re opening Wrapped. In less than 30 seconds, let them know what their support meant to you in 2023\. You can share a story about a standout moment, tease what you’re working on next, or simply thank them for a great year.”
- **Update your merch and offer top fans a discount.** Last year Wrapped Week was the top week for merch sales on Spotify.
- **Update and highlight tour dates.**
- **Update your artist profile** and check all your outgoing social links.

Learn more [here](https://artists.spotify.com/get-ready-for-wrapped?ref=hypebot.com).

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*