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# Spotify Pays To Be Riot Games ‘League of Legends’ Exclusive Sponsor
- URL: https://www.hypebot.com/spotify-pays-to-be-riot-games-league-of-legends-exclusive-sponsor/
- Published: 2020-08-24T12:49:40.000Z
- Updated: 2020-08-24T12:49:41.000Z
- Description: Spotify is now that official audio-streaming partner for League of Legends global gaming events. This is the first time the streamer has ever paid for sponsorship. Spotify has created a. Continue reading [https://www.hypebot.com/hypebot/2020/08/spotify-pays-to-be-riot-games-league-of-legends-exclusi
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Streaming, esports, gaming, #wp, #wp-post, #Import 2026-01-21 09:51

Spotify is now that official audio-streaming partner for League of Legends global gaming events. This is the first time the streamer has ever paid for sponsorship.

Spotify has[ created a hub](https://open.spotify.com/genre/league-of-legends-page?ref=hypebot.com) for the partnership that includes music, podcasts, [League of Legends](https://open.spotify.com/genre/league-of-legends-page?ref=hypebot.com) and [Road To Worlds 2020](https://open.spotify.com/genre/league-of-legends-page?ref=hypebot.com) playlists, and more.

### Why the League Of Legends?

“Gamers are soundtracking their experiences with audio tracks. There’s overlap between \[gaming and music\] audiences, but in the Venn diagram there’s white space on both sides,” [said ](https://variety.com/2020/digital/news/spotify-league-of-legends-esports-sponsorship-1234742086/?ref=hypebot.com)Jane Sauvaget, Spotify’s global head consumer and product marketing.

And then there’s the fact that the official League of Legends soundtrack already has over 4.8 million Spotify listeners per month.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2020/08/league-of-legends-world-championship.jpg)