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# Spotify Playlist ¡Viva Latino! Passes 10 Million Followers
- URL: https://www.hypebot.com/spotify-playlist-viva-latino-passes-10-million-followers/
- Published: 2019-07-29T09:10:00.000Z
- Updated: 2019-07-29T09:10:00.000Z
- Description: ¡Viva Latino! has been growing 5x times faster than any other Spotify playlist in its top 1000. The streamer's flagship Latin playlist has propelled numerous Spanish-language songs into the Global. Continue reading [https://www.hypebot.com/hypebot/2019/07/spotify-playlist-viva-latino-passes-10-milli
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, DIY, DIY musicians, indie, music, music industry, musician, musicians, playlists, Spotify, streaming, #wp, #wp-post, #Import 2026-01-21 09:55

[![image from i.ytimg.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4715153200c-200wi "image from i.ytimg.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4715153200c-popup?ref=hypebot.com)¡Viva Latino! has been growing 5x times faster than any other Spotify playlist in its top 1000\. The streamer's flagship Latin playlist has propelled numerous Spanish-language songs into the Global Top 100 and Top 50 charts. Now, ¡Viva Latino! has surpassed an impressive 10 million followers.The growth of Spotify's third-most-followed playlist after Today’s Top Hits and RapCaviar reflects global growth in Latin Music. Latin artists have seen a 250% increase in representation across the Global Top 100 and in the past two years there has been an average 33% year-over-year increase in streams of Latin music on Spotify.