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# Spotify adds 5M paid sub, but warns of ‘noise’ ahead
- URL: https://www.hypebot.com/spotify-q1-adds-5m-paid-subs-but-warns-of-noise-ahead/
- Published: 2025-04-29T13:35:00.000Z
- Updated: 2025-04-29T13:54:35.000Z
- Description: Spotify netted 5 million new Premium subscribers in the first quarter of 2025 to top 268 million paid users and 678 monthly active users overall.
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:15

Spotify netted 5 million new Premium subscribers in the first quarter of 2025 to top 268 million paid users and 678 monthly active users overall.   

**UPDATE:** *[Spotify](https://www.spotify.com/?ref=hypebot.com) stock dropped more than 8% as the markets opened Tuesday. The streamer missed its Q1 2025 earnings and revenue targets and CEO Daniel Ek warned of “noise” ahead caused by global economic uncertainty.*

“The underlying data at the moment is very healthy: engagement remains high, retention is strong, and thanks to our freemium model, people have the flexibility to stay with us even when things feel more uncertain,” said **Ek**. “So yes, the short term may bring some noise, but we remain confident in the long-term story, and the direction we’re heading in feels clearer than ever.”

#### **Spotify Q1 adds 5M paid subs. Highlights:**

- **Subscribers** increased 12% Y/Y to 268 million.
- **Monthly Active Users** reached 678 million up by 10% Y/Y.
- **Total Revenue** was up 15% Y/Y to €4.2 billion.
- **Gross Margin** improved by \~400 bps YoY to 31.6%.
- **Operating Income** rose to €509M.

![Spotify Q1 adds 5M paid subs, but warns of 'noise' ahead](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/storage-googleapis-com/pr-newsroom-wp/1/2025/04/2025q1-earnings_full-eng_v4.png)

***Bruce Houghton*** *is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor and founder of the Skyline Artists Agency*

“Spotify Q1 adds 5M paid subs, but warns of ‘noise’ ahead” first appeared on [Hypebot.com](https://www.hypebot.com/).