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# Spotify Releases New Backstory Feature
- URL: https://www.hypebot.com/spotify-releases-new-backstory-feature/
- Published: 2016-01-19T08:55:00.000Z
- Updated: 2016-01-19T08:55:00.000Z
- Description: In what may be an effort to stabilize its top position in the streaming world, Spotify has teamed up with Genius to offer a new feature which provides listeners with. Continue reading [https://www.hypebot.com/hypebot/2016/01/spotify-releases-new-backstory-feature.html]
- Author: Guest Author
- Tags: Music Business, Music Tech, Streaming, music, Spotify, #wp, #wp-post, #Import 2026-01-21 10:22

[![1](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08ae339e970d-150wi "1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08ae339e970d-popup?ref=hypebot.com)In what may be an effort to **stabilize** its **top position** in the streaming world, **Spotify** has teamed up with **Genius** to offer a **new feature** which provides listeners with a **behind the scenes look** at the tracks which they stream.

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Guest Post by **Bobby Owsinski** on [Music 3.0](http://music3point0.blogspot.com/2016/01/spotify-launches-new-backstory-feature.html?ref=hypebot.com) **[![2](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08ae31de970d-320wi "2")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08ae31de970d-popup?ref=hypebot.com)Spotify** has teamed up with a company called **[Genius](http://genius.com/?ref=hypebot.com)** in an effort to try to take using the platform to the next level.Genius provides annotated song lyrics, backstory and commentary that pops up as you stream a track via special "Behind The Lyrics" playlists.The commentary comes from the artists and is not crowd-sourced or user generated. This allows artists to stay more connected with their audience without having the work required of a social platform.The feature is just being rolled out, with the "[Behind The Lyrics (Hip Hop)](https://play.spotify.com/user/spotify/playlist/2Fd6UiLzCkgCuodfRFd4OQ?play=true&utm%5Fsource=open.spotify.com&utm%5Fmedium=open)" as the first playlist.What's especially interesting is that the feature will be available to both free and premium users, which seems to show that Spotify is a bit insecure with its current top position in the streaming world.With **Apple Music's** recent leak about its 10 million paid users and **Pandora's** pending purchase of **Rdio's** infrastructure out of bankruptcy, this seems to be a pre-emptive strike to either keep its current users from thinking about another platform, or lure some new users away from the others. Either way, Spotify wants to keep as many eyeballs, free or paid, glued to the service as possible, and the connection with Genius is another step in doing so.

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