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# Spotify Unveils Wonderful Data Driven Billboards, Ads
- URL: https://www.hypebot.com/spotify-reveals-some-wonderful-data-driven-billboard-1/
- Published: 2018-11-30T11:30:00.000Z
- Updated: 2018-11-30T11:30:00.000Z
- Description: The annual Spotify Wrapped billboard and ad campaign highlights unusual stats from the streamer's users. In an era when data privacy is a universal concern, Spotify is encouraging people to. Continue reading [https://www.hypebot.com/hypebot/2018/11/spotify-reveals-some-wonderful-data-driven-billboar
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Music Tech, Streaming, Spotify, #wp, #wp-post, #Import 2026-01-21 10:00

[![image from cdn0.tnwcdn.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3c3dc9f200b-200wi "image from cdn0.tnwcdn.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3c3dc9f200b-popup?ref=hypebot.com)

The annual Spotify Wrapped billboard and ad campaign highlights unusual stats from the streamer's users. In an era when data privacy is a universal concern, Spotify is encouraging people to go public as part of an “Overshared” initiative that will feature the year-end stats of users that submit them.

> spotify used their data to create some very weird holiday ads and they're incredible [pic.twitter.com/NfoCDov7OC](https://t.co/NfoCDov7OC?ref=hypebot.com)  
>  
> — juan (@juanbuis) [November 28, 2018](https://twitter.com/juanbuis/status/1067802508112928769?ref%5Fsrc=twsrc%5Etfw&ref=hypebot.com)

350 unique ads make up the diverse campaign.“In previous years we were building up the campaign,” Alex Bodman, Spotify’s global creative director told [Wired.](https://www.wired.com/story/spotify-2018-wrapped-ads-highlight-weird-wonderful/?ref=hypebot.com) “This year, we’re treating it less like a campaign and more almost like an editorial platform, for us to come out with our totally distinctive voice and let people have a moment of celebration, laughter, and levity at the end of a long year.”“We have these questions, and when we go in, the answers are always so much bigger, or stranger, or better than what we expected,” Bodman says.

[![image from cdn0.tnwcdn.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3c3dc9f200b-500wi "image from cdn0.tnwcdn.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3c3dc9f200b-popup?ref=hypebot.com)