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# Spotify Starts Plugging Their Own Playlists With TV Spot “Never Ending” [WATCH]
- URL: https://www.hypebot.com/spotify-starts-plugging-their-own-playlists-with-tv-spot-never-ending-watch/
- Published: 2016-04-11T09:30:00.000Z
- Updated: 2016-04-11T09:30:00.000Z
- Description: Playlists are the new radio. Or at least that's the party line at Spotify, Apple Music and other streamers experimenting with how help users navigate 30 million track playlists and. Continue reading [https://www.hypebot.com/hypebot/2016/04/spotify-starts-plugging-their-own-playlists-with-tv-spot-nev
- Author: Bruce Houghton
- Tags: Music Marketing, Streaming, music, #wp, #wp-post, #Import 2026-01-21 10:22

[![Spotify new](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08d608f6970d-150wi "Spotify new")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08d608f6970d-popup?ref=hypebot.com)**Playlists are the new radio**. Or at least that's the party line at **Spotify, Apple Music a**nd other streamers experimenting with how help users navigate 30 million track playlists and **make their music services stickier**. Spotify is upping its **play for playlist supremacy** with a new video spot that for its own "Never Ending 80's" playlist. **WATCH:**

> **Published on Mar 27, 2016**

> *Our love for ‘80s soundtracks is forever. Especially the song from the The NeverEnding Story. Listen to this and other great songs from ‘80s movies at [http://neverending80s.com](http://neverending80s.com/?ref=hypebot.com)*

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