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# Spotify study confirms importance of superlisteners + How to reach them
- URL: https://www.hypebot.com/spotify-study-confirms-importance-of-superfans-and-how-to-reach-them/
- Published: 2023-07-27T14:57:53.000Z
- Updated: 2023-07-28T10:13:30.000Z
- Description: Spotify has published new data insights about how super listeners, aka superfans, drive streams, buy more merch, and help power artists’ careers through long-term fandom and strategies to reach them. . Continue reading [https://www.hypebot.com/hypebot/2023/07/spotify-study-confirms-importance-of-sup
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Streaming, DIY musicians, Music Business, music industry, musician, musicians, Spotify, #wp, #wp-post, #Import 2026-01-21 09:44

Spotify has published new data insights about how super listeners, aka superfans, drive streams, buy more merch, and help power artists’ careers through long-term fandom and strategies to reach them.

  
The insights are Spotify’s [new Segments analytics dashboard](https://artists.spotify.com/blog/introducing-new-audience-segmentation-on-spotify-for-artists?ref=hypebot.com) on Spotify for Artists, which looks at super, moderate, light, programmed, and previously active listeners.

![Spotify for Artists logo on a vibrant purple background, representing music distribution, artist analytics, and music industry tools for musicians and content creators.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2022/10/spotify-for-artists-rectangle.png)

#### 3 Key Takeaways

- Superfans matter to artists at all stages of their careers. Averaged across all artist sizes, super listeners make up 2% of an artist’s monthly listeners but account for over 18% of monthly streams.
- That 2% also accounts for more than half of artist merch purchases.
- Artists see a boost in super listeners after a release, with two-thirds still streaming their music after six months.

The study also suggested actions that artists can take to engage their super listeners, like amplifying a new release with [Marquee](https://artists.spotify.com/marquee?ref=hypebot.com), sharing background using [Clips](https://clips.byspotify.com/?ref=hypebot.com), and growing their active audience by finding new fans using Spotify’s [Discovery Mode](https://artists.spotify.com/discovery-mode?ref=hypebot.com).

Find the full Fan Study: the Super Listener edition [HERE.](https://fanstudy.byspotify.com/edition/super-listeners?ref=hypebot.com)

****Bruc** *e Houghton is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*