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# Spotify Tests Adding Creator Videos To Playlists
- URL: https://www.hypebot.com/spotify-tests-adding-creator-videos-to-playlists/
- Published: 2020-01-23T13:45:00.000Z
- Updated: 2020-01-23T13:32:35.000Z
- Description: Spotify is testing a new feature that would allow influencers to incorporate video into their shared playlists TechCrunch found the first influencer to test the feature. It’s makeup and fashion. Continue reading [https://www.hypebot.com/hypebot/2020/01/spotify-tests-adding-creator-videos-to-playlist
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, playlists, #wp, #wp-post, #Import 2026-01-21 09:55

Spotify is testing a new feature that would allow influencers to incorporate video into their shared playlists

TechCrunch found the first influencer to test the feature. It’s makeup and fashion YouTube star Summer Mckeen,. Her social stats include 2.3 million YouTube subscribers, 2.1 million Instagram followers and 126,455 Spotify followers.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2020/01/mckeen-1.png)

*via [Techcrunch](https://techcrunch.com/2020/01/21/spotify-test-lets-influencers-post-stories-to-introduce-their-own-playlists/?ref=hypebot.com)*

Mckeen used the new feature to introduce a playlist of her favorite songs: “all time besties.”

Like Stories on Instagram, Spotify offers short video clips that users can tap to advance to the next screen.

While Spotify has confirmed the test, they offered no hint on a timetable for wider adoption.