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# Spotify To Debut Data-Driven Awards With Focus On Mexico, Latin America
- URL: https://www.hypebot.com/spotify-to-debut-data-driven-awards-with-focus-on-mexico-latin-america/
- Published: 2019-11-21T13:09:43.000Z
- Updated: 2019-11-21T13:09:44.000Z
- Description: Spotify has announced its first awards show and the winners will be based entirely on user-generated data. The Spotify Awards will be broadcast live on TNT throughout Spanish speaking Latin. Continue reading [https://www.hypebot.com/hypebot/2019/11/spotify-to-debut-data-driven-awards-with-focus-on-m
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 09:55

Spotify has announced its first awards show and the winners will be based entirely on user-generated data. The Spotify Awards will be broadcast live on TNT throughout Spanish speaking Latin America on March 5th.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/storage-googleapis-com/pr-newsroom-wp/1/2019/11/saw_ftr-1.jpg)

User plays, patterns, and habits will help determine the award categories, finalists and Spotify Awards winners “providing a true reflection of what fans are listening to.”

Spotify is calling Mexico City the [streaming capital of the world.](https://newsroom.spotify.com/2018-11-19/mexico-city-is-now-the-worlds-music-streaming-mecca/?ref=hypebot.com) The Mexican capital has the most listeners on Spotify globally, ahead of even New York City, London, and Paris.