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# Spotify To Finally Launch Video This Week
- URL: https://www.hypebot.com/spotify-to-finally-launch-video-this-week/
- Published: 2016-01-25T08:12:39.000Z
- Updated: 2016-01-25T08:12:39.000Z
- Description: Last May, Spotify announced it would add video and podcasts from major media partners to its streaming platform. Its was seen as a major play for the music service, taking. Continue reading [https://www.hypebot.com/hypebot/2016/01/spotify-to-finally-launch-video-this-week.html]
- Author: Bruce Houghton
- Tags: Music Tech, Streaming, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:22

[![Daniel Ek Live](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d19665f5970c-115wi "Daniel Ek Live")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d19665f5970c-popup?ref=hypebot.com)Last May, **Spotify** announced it would **add video and podcasts** from major media partners to its streaming platform. Its was seen as **a major play** for the music service, taking on both **YouTube** and **Apple**. Now, **9 months later,** video on Spotify is finally becoming a reality.

Spotify will add promised video content to it's Android mobile platform this week. iOS users will get access next week, according to the [Wall Street Journal](http://www.wsj.com/articles/spotify-ready-to-introduce-video-product-1453719601?ref=hypebot.com). The new video offering will be mobile only.

[![Spotify new](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08b11e50970d-150wi "Spotify new")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08b11e50970d-popup?ref=hypebot.com)

MTV, BBC, Vice, Comedy Central, NBC and The Nerdist will all offer content, according the original [launch announcement](https://www.hypebot.com/hypebot/2015/05/spotify-adds-personalized-music-video-news-podcasts-.html). Most content will be short clips, but Tastemade and others are also developing original, music-themed series specifically for Spotify.

Music related content like Maker Studios’ rap comedy series Epic Rap Battles were popular with users in early tests.

A slow rollout of video was always the plan, according to Shiva Rajaraman, Spotify VP of Product. “We are at the end of a journey of testing,” he said “We are going out effectively as planned. Our goal was largely to get a wide breadth of content and experiment and test.”

MORE:
- **[Spotify Adds Personalization, Video, Podcasts, News From MTV, VICE, BBC, NPR, Slate, Comedy Central, Nerdist, Others](https://www.hypebot.com/hypebot/2015/05/spotify-adds-personalized-music-video-news-podcasts-.html)**
- **[Spotify Just Parked Its Tanks On YouTube’s Lawn](https://www.hypebot.com/spotify-just-parked-its-tanks-on-youtubes-lawn/)**

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