> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Spotify To Sell $100 In-Auto Voice Controlled Player, May Launch In India 1/31
- URL: https://www.hypebot.com/spotify-to-launch-in-auto-voice-controlled-player-but-it-will-coast-you-100/
- Published: 2019-01-21T12:01:00.000Z
- Updated: 2019-01-21T12:01:00.000Z
- Description: Spotify is planning its first push into hardware with a long rumored voice controlled in-auto music player. It's not clear who will buy the $100 device, since the streamer is. Continue reading [https://www.hypebot.com/hypebot/2019/01/spotify-to-launch-in-auto-voice-controlled-player-but-it-will-coas
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, DIY, DIY musicians, indie, music, music industry, musician, musicians, Spotify, voice control, #wp, #wp-post, #Import 2026-01-21 10:00

[![Spotify new rectangle](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3d3d209200b-200wi "Spotify new rectangle")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3d3d209200b-popup?ref=hypebot.com)Spotify is planning its first push into hardware with a long rumored voice controlled in-auto music player. It's not clear who will buy the $100 device, since the streamer is already accessible via voice control using Alexa, Google Play and its own in-house Spotify Voice.Apple's Siri voice control does not play well with Spotify, and the streamer's move into hardware seems designed to provide an alternative eco-system that it fully controls. [![Spotify_voice](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3b42a9d200d-pi "Spotify_voice")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3b42960200d-popup?ref=hypebot.com)Spotify's new hardware will be built by Flex and cost about $100, according to the [Financial Times](https://www.ft.com/content/bcc9b71a-1b33-11e9-b93e-f4351a53f1c3?ref=hypebot.com). It will sync to the car's system via Bluetooth and include preset buttons for playlists, along with the voice control based on Spotify Voice.**Launch In India**Meanwhile, a now deleted Terms & Service post on the site for Spotify's unlaunched service in India offered a January 31st start date.If the date was firm or just a placeholder is unclear. An end of month launch matches with what source told [Variety](https://variety.com/2019/digital/news/spotify-could-launch-in-india-by-end-of-january-1203106997/?ref=hypebot.com) last week, alongside the signing of a deal to bring the catalog of India's top indie label T-Series onto Spotify worldwide.