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# Spotify Touts The Weeknd’s ‘After Hours’ As Proof That Paid Sponsored Recommendations Work
- URL: https://www.hypebot.com/spotify-touts-the-weeknds-after-hours-as-proof-that-paid-sponsored-recommendations-work/
- Published: 2020-04-29T15:55:40.000Z
- Updated: 2020-04-29T15:41:44.000Z
- Description: During a Spotify earnings call Tuesday, CEO Daniel Ek highlighted the streamer’s “two-sided marketplace” of paid tools and services that help artists and labels promote music on the platform. As. Continue reading [https://www.hypebot.com/hypebot/2020/04/spotify-touts-the-weeknds-after-hours-as-proof
- Author: Bruce Houghton
- Tags: Major Labels, Music Business, Music Marketing, Streaming, #wp, #wp-post, #Import 2026-01-21 09:51

During a[ Spotify earnings call](https://www.hypebot.com/no-covid-user-bounce-for-spotify-in-q1-2020/) Tuesday, CEO Daniel Ek highlighted the streamer’s “two-sided marketplace” of paid tools and services that help artists and labels promote music on the platform.

As an example, Spotify shared that UMG label Republic booked a Spotify Sponsored Recommendation ad campaign to promote The Weeknd’s new album, “After Hours”, which saw the highest click-through rate of a campaign on the platform to date.

“After Hours” was also the largest album debut of the year so far, and the album reached #1 following this promotional period.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/11/spotify-new.png)

“We continue to believe that growth from these and other products in our Marketplace strategy will exceed 50% for the full year,” said Spotify in a statement.

Ek did not directly answer a question about what new products or services might be added to the two-sided marketplace but did say that some “off-platform” tools were possible.

#### **MORE: [No COVID User Bounce For Spotify In Q1 2020](https://www.hypebot.com/no-covid-user-bounce-for-spotify-in-q1-2020/) and [Spotify Q1 2020 Results – INFOGRAPHIC](https://www.hypebot.com/spotify-q1-2020-results-infographic/)**