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# Spotify’s Daniel Ek: ‘If we create the right product, better than piracy… people will come.” [VIDEO]
- URL: https://www.hypebot.com/spotifys-daniel-ek-if-we-create-the-right-product-better-than-piracy-people-will-come-video/
- Published: 2011-07-22T12:46:02.000Z
- Updated: 2011-07-22T12:46:02.000Z
- Description: "I come from a land which is more known for Pirate Bay, Kazaa, all those inventions, and I just refuse to believe really that the music industry, while people are. Continue reading [https://www.hypebot.com/hypebot/2011/07/spotifys-daniel-ek-if-we-create-the-right-product-better-than-piracy-people-wi
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015390190532970b-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015390190532970b-popup?ref=hypebot.com)

"I come from a land which is more known for **Pirate Bay**, **Kazaa**, all those inventions, and I just refuse to believe really that the music industry, while people are listening more to music now than ever before… is in decline. I just really believe that if we create the right product, which is better than piracy, that people will come," **Daniel Ek** of Spotify told Fortune's [Andy Serwer](http://tech.fortune.cnn.com/2011/07/21/daniel-ek-spotify-transcript-video-brainstorm/?ref=hypebot.com) at Brainstorm Tech in Aspen. **WATCH THE VIDEO**:

  
Trouble viewing? Watch [here](http://fora.tv/2011/07/21/One%5Fon%5FOne%5FSpotify%5FCEO%5FDaniel%5FEk?ref=hypebot.com).