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# Spot.IM Gives Social Media Marketing a Facelift
- URL: https://www.hypebot.com/spotim-gives-social-media-marketing-a-facelift/
- Published: 2014-10-24T11:58:00.000Z
- Updated: 2014-10-24T11:58:00.000Z
- Description: The brainchild of a former TechCrunch Disrupt winner, Spot.IM is demanding the attention of the social media marketing community. Allowing any website to become a social network with two lines of code, the company puts website. Continue reading [https://www.hypebot.com/hypebot/2014/10/spotim-gives-
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Music Tech, Social Media, Startups & Funding, Facebook, Green, Shoval, Social network, Spot.IM, TechCrunch, TechCrunch Disrupt, Twitter, #wp, #wp-post, #Import 2026-01-21 10:38

[![Spot-im_web_mostpopular02](https://a3.typepad.com/6a01901b9a0100970b01b7c6f97923970b-200wi "Spot-im_web_mostpopular02")](http://a3.typepad.com/6a01901b9a0100970b01b7c6f97923970b-popup?ref=hypebot.com)

The brainchild of a former [TechCrunch](http://techcrunch.com/?ref=hypebot.com) [Disrupt](http://disrupt.techcrunch.com/?ref=hypebot.com) winner, [Spot.IM](http://www.spot.im/?ref=hypebot.com) is demanding the attention of the [social media marketing](http://en.wikipedia.org/wiki/Social%5Fmedia%5Fmarketing?ref=hypebot.com) [community](http://en.wikipedia.org/wiki/Community?ref=hypebot.com).

**Allowing any website to become a [social network](http://en.wikipedia.org/wiki/Social%5Fnetwork?ref=hypebot.com) with two lines of code**, the company puts website owners back in the drivers seat by giving them more control over the management and monetization of their site traffic.

A truly ‘everywhere’ social network platform, Spot.IM is the first of it’s kind. Even in the [Beta stage](http://en.wikipedia.org/wiki/Software%5Frelease%5Flife%5Fcycle?ref=hypebot.com), it’s built an impressive user base. The platform is being used by over 1,000 [websites](http://en.wikipedia.org/wiki/Website?ref=hypebot.com) and boasts 250,000 registered users. Over 2 million messages were sent last month alone.

“Approximately 20 percent of the messages sent in Spot.IM are private, hence **1 on 1 conversations between individuals that met in those embedded communities are a major part of what we’re seeing**.”

[![Spot-im_web_profilehover](http://a2.typepad.com/6a01901b9a0100970b01b8d0838afa970c-200wi "Spot-im_web_profilehover")](http://a2.typepad.com/6a01901b9a0100970b01b8d0838afa970c-popup?ref=hypebot.com)

Spot.IM is currently courting investors and zeroing in on a monetization strategy, but they’re first focus is improving the platform.

**“In the near term, we are focusing solely on adding more features to enhance the community experience,**” say Green and Shoval. “[Building](http://en.wikipedia.org/wiki/Building?ref=hypebot.com) a platform for a real-time conversation is a huge achievement, but it’s just the first step. Our larger goal is to focus on building the tools to create complex and multilayered communities.”

Source: [TechCrunch.com](http://techcrunch.com/2014/10/22/spot-im/?ncid=rss&ref=hypebot.com)