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# SpotiWHY? Are Subscription Music Services A Sustainable Business Model?
- URL: https://www.hypebot.com/spotiwhy-are-subscription-music-services-a-sustainable-business-model/
- Published: 2011-10-06T10:30:00.000Z
- Updated: 2011-10-06T10:30:00.000Z
- Description: MUST READ: Subscription music and streaming services have been everywhere lately especially Spotify – a service that many either love or hate. We've covering Spotify’s controversy with artist payments and. Continue reading [https://www.hypebot.com/hypebot/2011/10/spotiwhy-are-subscription-music-serv
- Author: admin
- Tags: Music Think Tank, Streaming, artist payment, consumption, content, Frank Woodworth, labels, MOG, Music Business, music service, Natalie Cheng, Ownership, Pandora, Rdio, Spotify, streaming, Subscription, Zoe Keating, #wp, #wp-post, #Import 2026-01-21 10:55

[![Streaming-music-services-2](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015435ec6f54970c-200wi "Streaming-music-services-2")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015435ec6f54970c-popup?ref=hypebot.com)

****MUST READ: Subscription music and streaming services have been everywhere lately especially Spotify – a service that many either love or hate. We've covering Spotify’s controversy with artist payments and labels pulling out in protest. Artist Zoe Keating posted on Spotify's [fairness to indie artists and music’s niche economy](https://www.hypebot.com/zoe-keating-on-spotify-fairness-to-indie-artists-musics-niche-economy/). It's clear that the way people consume content is moving towards streaming and subscription services instead of ownership, and on [Music Think Tank](http://www.musicthinktank.com/blog/spotiwhy-are-subscription-music-services-a-sustainable-busin.html?ref=hypebot.com), Frank Woodworth has written an essay that tries to answer 4 key questions about the shift:**

1) **What is the revenue potential** for subscription music services?  
2) What are the **most likely rates** per stream?  
3) **How much** money can an artist expect to make from subscription music?  
4) Is a **compulsory rate** a **sustainable business** model?

“Spotify has been both the **most visible** and the **most vilified** of the new companies.” ([Read On](http://www.musicthinktank.com/blog/spotiwhy-are-subscription-music-services-a-sustainable-busin.html?ref=hypebot.com))