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# Study: Don’t Expect Rapid Growth In Your Social Network Stats To Continue
- URL: https://www.hypebot.com/study-dont-expect-rapid-growth-in-your-social-netowrks-to-continue/
- Published: 2011-03-22T13:00:00.000Z
- Updated: 2011-03-22T13:00:00.000Z
- Description: Double-digit growth in social media users is over according to a new eMarketer study. Though, as investment firms remind us, individual results may vary, the days of passively watching social. Continue reading [https://www.hypebot.com/hypebot/2011/03/study-dont-expect-rapid-growth-in-your-social-net
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

[![Social-media-marketing](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e600933be970c-200wi "Social-media-marketing")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e600933be970c-pi?ref=hypebot.com)

Double-digit growth in social media users is over according to a new [eMarketer](http://www.emarketer.com/Article.aspx?R=1008288&ref=hypebot.com) study.

Though, as investment firms remind us, individual results may vary, the days of passively watching social media stats climb are coming to an end.

With 63.7% of US web users already use social networks at least monthly, we're close to the saturation point. By 2013, 164.2 million Americans will use social networks, or 67% of internet users.

**Two revealing charts**

:

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e86e41a93970d-300wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e86e41a93970d-popup?ref=hypebot.com)   
[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e363eca0970b-300wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e363eca0970b-popup?ref=hypebot.com)