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# Study: Going Global Means Going Mobile
- URL: https://www.hypebot.com/study-going-global-means-going-mobile/
- Published: 2010-08-18T09:50:52.000Z
- Updated: 2010-08-18T09:50:52.000Z
- Description: A Nielson and Cambridge Group study of trends in information and communication technologies also provides a glimpse at the future od music consumption particularly in emerging markets: concentrate on mobile. Continue reading [https://www.hypebot.com/hypebot/2010/08/study-going-global-means-going-mob
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, #wp, #wp-post, #Import 2026-01-21 10:59

A Nielson and Cambridge Group study of trends in information and communication technologies also provides a glimpse at the future od music consumption particularly in emerging markets: concentrate on mobile as much as the internet.

Global consumers are hungry for access to information and communication, says the study. especially in countries with a growing middle class. Defying classic economic models, the demand for communication (cell phones) leads traditional media growth, signifying a global, disruptive phenomenon. The demand for information via the Internet follows slower, more predictable growth patterns.

[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f325c130970b-450wi "image from blog.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f325c130970b-popup?ref=hypebot.com)

More: [Going Global Means Going Mobile in Emerging Markets](http://blog.nielsen.com/nielsenwire/global/going-global-means-going-mobile-in-emerging-markets/?ref=hypebot.com)