> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Study: Mobile Web Dominates College Life
- URL: https://www.hypebot.com/study-mobile-web-dominates-college-life/
- Published: 2010-11-11T09:37:31.000Z
- Updated: 2010-11-11T09:37:31.000Z
- Description: Not sure if you're ready to spend the time and money it takes to develop a mobile music marketing strategy? This stat might help you decide: more undergrads have mobile. Continue reading [https://www.hypebot.com/hypebot/2010/11/study-mobile-web-dominates-college-life.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.shubicwebdesign.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013488e38d92970c-200wi "image from www.shubicwebdesign.com")](http://www.shubicwebdesign.com/blog/wp-content/uploads/2010/05/mobile-web.jpg?ref=hypebot.com)

Not sure if you're ready to spend the time and money it takes to develop a mobile music marketing strategy? This stat might help you decide: more undergrads have mobile web device than a desktop computer. While most teens still rely on feature phones, college students have graduated to mobile internet devices including smartphones, tablets and mobile game consoles.

According to the “[ECAR Stu dy of Undergraduate Students and Information Technology](http://www.emarketer.com/Article.aspx?R=1008032&ref=hypebot.com)” for the Center for Applied Research, 62.7% of US undergraduates surveyed had an internet-capable handheld device. 83.8% had a laptop and 45.9% owned a desktop PC.

Ownership of internet-enabled handheld devices increased by more than 11% just between 2009 and spring 2010, with the number of students planning to purchase such a device in the next year holding steady. The study was fielded before the release of the iPad, which many students expressed a specific interest in purchasing.

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f5c336e1970b-350wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f5c336e1970b-popup?ref=hypebot.com)

  
The devices have also begun to play a bigger role in students’ lives. In 2010, 42.6% reported using the devices every day and two-thirds did so at least once a week.

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013488e389f6970c-350wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013488e389f6970c-popup?ref=hypebot.com)