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# Study: Online Music Video Viewing Habits
- URL: https://www.hypebot.com/study-online-music-video-viewing-habits/
- Published: 2010-04-12T13:26:23.000Z
- Updated: 2010-04-12T13:26:23.000Z
- Description: A new TubeMogul Brightcove study of online music video viewing habits found the following: GOOGLE RULES: 76% of online music videos viewed on artist and label sites are found through. Continue reading [https://www.hypebot.com/hypebot/2010/04/study-online-music-video-viewing-habits.html]
- Author: Bruce Houghton
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 11:03

A new TubeMogul Brightcove [study](http://blog.brightcove.com/en/2010/04/brightcove-and-tubemogul-publish-data-trends-online-music-videos-part-new-quarterly-research-report?ref=hypebot.com) of online music video viewing habits found the following:

- **[![image from www.homefrontcalgary.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201347fd2f1a0970c-120wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201347fd2f1a0970c-pi?ref=hypebot.com) GOOGLE RULES:** 76% of online music videos viewed on artist and label  
sites are found through Google searches.
- **TWITTER LEADS TO ENGAGEMENT:** consumers that find online music videos via Twitter watch an average of  
2:30 minutes per stream compared to the 1:30 minutes viewed on average  
by consumers discovering online music videos via search engines like  
Yahoo!.
- **VEVO DELIVERS:** Based [comScore](http://www.comscore.com/Press%5FEvents/Press%5FReleases/2010/3/comScore%5FReleases%5FJanuary%5F2010%5FU.S.%5FOnline%5FVideo%5FRankings?ref=hypebot.com) and TubeMogul DATA, in January alone  
VEVO had around 226 million video views, while individual artist and  
label websites accounted for around 25 million views. Over the past  
three months, the artist and label websites have an aggregated run rate  
of around 23 million video views per month.
- **THINK GLOBALLY:** the majority of online music video views are occurring in the U.S. (40%), followed by Japan (10%), UK (9%) and Germany (3%).