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# Study: Music Fans Prefer Ownership vs. Streaming
- URL: https://www.hypebot.com/study-ownership-remains-preferred-method-of-music-consumption/
- Published: 2011-09-16T08:50:00.000Z
- Updated: 2011-09-16T08:50:00.000Z
- Description: In a new research study concluded by eMusic, and administered by Insight Research Group, 92% of music fans are concluded to prefer they own their music rather than stream it. Continue reading [https://www.hypebot.com/hypebot/2011/09/study-ownership-remains-preferred-method-of-music-consumption.html]
- Author: admin
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:55

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In a new research study concluded by **[eMusic](http://www.emusic.com/?ref=hypebot.com)**, and administered by [Insight Research Group](http://www.insightresearch.biz/?ref=hypebot.com), **92% of music fans** are concluded to **prefer they own their music rather than stream it** – citing unlimited playback and file security as key determining factors.

However, steaming music was found to be an important gateway to music purchases. The study found that 71% of consumers use streaming to discover and listen to new music in order to gauge whether it’ll be worth purchasing. However, only 13% of the general population chooses to pay for music steaming services, while 20% of more dedicated music consumers pay to stream music.

**Combining Ownership With Access**

Combining ownership with access, roughly 40% of all music fans say they would store digital music files that they *already* own in a cloud-digital locker so they can listen to them anywhere.

This quantitative survey for eMusic occurred during August – September 2011\. Respondents were online music buyers nationwide, including eMusic members. Sample size consisted of 1000 male and female respondents between 18-64 years old.

*This post is by regular Hypebot contributor, musician, and music marketer *Hisham Dahud* ([@hishamdahud](http://twitter.com/hishamdahud?ref=hypebot.com))*