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# Study reveals how Spotify algorithms affect listening and discovery
- URL: https://www.hypebot.com/study-reveals-how-spotify-algorithms-affect-listening-and-discovery/
- Published: 2024-02-26T15:52:05.000Z
- Updated: 2024-02-26T15:57:19.000Z
- Description: A new study that analyzed 25.3 billion Spotify streams provides a look at how the streamer’s algorithms work and how they are changing how music is listened to and discovered…..
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Streaming, music, music industry, musician, musicians, Spotify, #wp, #wp-post, #Import 2026-01-21 11:15

A new study that analyzed 25.3 billion Spotify streams provides a look at how the streamer’s algorithms work and how they are changing how music is listened to and discovered.

![Spotify algorithms music consumption report and music marketing strategy with diverse artists and visual design, digital marketing, music industry insights.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/02/square-eng-1.png)

The free report from YourMusic.Marketing, which also divides Spotify listening by programmed (algorithmic and hand-curated) and active (user-driven) listening, is worth a deep dive, but here are some highlights:

**Most listening is active, but programmed listening is on the rise.**

![Distribution-of-types-of-listening-on-the-total-number-of-streams-chart-hypebot.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/02/rapport-spotify-eng.png)

**The influence of algorithmic playlists grew 12% in the last twelve months.**

![Algorithmic playlist evolution chart, music streaming data, playlist weight trends, music industry analytics, Hypebot SEO image.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/02/rapport-spotify-eng-1.png)

**A handful of algorithmic playlists have a significant impact.**

![Album cover art for top algorithmic playlists on Hypebot featuring music curation trends since 2015.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/02/rapport-spotify-eng-2.png)

Sign up to download the full free report [here](https://yourmusic.marketing/blog/marketing/report-2024-spotify-algorithm/?ref=hypebot.com).

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*