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# Sub Pop Launches Web Radio Station On TuneIn
- URL: https://www.hypebot.com/sub-pop-launches-web-radio-station-on-tunein/
- Published: 2014-07-08T13:00:00.000Z
- Updated: 2014-07-08T13:00:00.000Z
- Description: Sub Pop's been making bold moves of late from opening a record store at Sea-Tac Airport to launching a Drip.fm-powered digital music subscription service. Last week they debuted a web. Continue reading [https://www.hypebot.com/hypebot/2014/07/sub-pop-launches-web-radio-station-on-tunein.html]
- Author: admin
- Tags: Apps, Mobile & SMS, Music Business, Music Tech, Radio & Satellite, Streaming, #wp, #wp-post, #Import 2026-01-21 10:38

[![Sub-pop-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd2d9f63970b-150wi "Sub-pop-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201a3fd2d9f63970b-popup?ref=hypebot.com)

Sub Pop's been making bold moves of late from [opening a record store](https://www.hypebot.com/sub-pop-opens-record-store-at-sea-tac-airport/) at Sea-Tac Airport to launching a Drip.fm-powered [digital music subscription service](https://www.hypebot.com/sub-pop-launches-its-own-dripfm-powered-digital-music-subscription-service/). Last week they debuted a web radio station on TuneIn, a massive platform for web radio including both pure plays and terrestrial streams. It's hard to say how the station will do but it's another strong forward move by Sub Pop.

[Sub Pop Radio](http://tunein.com/radio/Sub-Pop-Radio-s223158/?ref=hypebot.com) is a new station on [TuneIn](http://tunein.com/?ref=hypebot.com) a platform known more for terrestrial radio, including NPR, than music.

Music is certainly present [on TuneIn](http://tunein.com/search/?query=music&ref=hypebot.com) in a wide [variety of genres](http://tunein.com/radio/Music-g1/?ref=hypebot.com) however TuneIn includes but doesn't feature music on its [Explore](http://tunein.com/explore?ref=hypebot.com) page.

TuneIn's PR manager Siobhan Murphy [revealed that](http://www.billboard.com/biz/articles/news/record-labels/6150319/sub-pop-is-the-first-label-to-launch-on-tunein?ref=hypebot.com) bringing in Sub Pop was part of the company's "main goal to be the number-one place for all audio from all over the world."

Sub Pop's arrival comes at a good time. TuneIn [revamped their site](http://www.engadget.com/2014/05/07/tunein-redesign-audio-network/?ref=hypebot.com) with a much more social orientation a couple of months back.

I don't get the sense that this is indicative of a bigger push into music for TuneIn and I don't know how well such a station will do for Sub Pop. But it's certainly another great example of how Sub Pop's exploring the possibilities for what a label can be.

**More:**

- [Sub Pop Launches Drip.fm-Powered Digital Music Subscription Service](https://www.hypebot.com/sub-pop-launches-its-own-dripfm-powered-digital-music-subscription-service/)
- [Sub Pop Opens Record Store At Sea-Tac Airport](https://www.hypebot.com/sub-pop-opens-record-store-at-sea-tac-airport/)

*Hypebot Senior Contributor Clyde Smith ([@fluxresearch](https://twitter.com/fluxresearch?ref=hypebot.com)) also blogs at [DanceLand](http://dance.land/?ref=hypebot.com). Send news about music tech startups and services, DIY music biz and music marketing to:*

clyde(at)fluxresearch(dot)com

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