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# Survey: 20% Listen To Pandora, Alt Rock Tumbles & Other Major Shifts In Youth Listening Patterns
- URL: https://www.hypebot.com/survey-20-listen-to-pandora-alt-rock-tumbles-other-major-shifts-in-youth-listening-patterns/
- Published: 2010-10-01T13:00:00.000Z
- Updated: 2010-10-01T13:00:00.000Z
- Description: Edison Researh's American Youth Study 2010 offers a significant survey of the media and technology habits of America's 12-24 year-olds. The new study reveals signifigant shifts in their musical preferences,. Continue reading [https://www.hypebot.com/hypebot/2010/10/survey-20-listen-to-pandora-alt-ro
- Author: Bruce Houghton
- Tags: Radio & Satellite, Streaming, #wp, #wp-post, #Import 2026-01-21 10:59

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Edison Researh's American Youth Study 2010 offers a significant survey of the media and technology habits of America's 12-24 year-olds. The new study reveals signifigant shifts in their musical preferences, the sources they prefer to discover music and increasingly even the devices they use to listen.

**Highlights of their findings:**

> **20% of 12-24s have listened to Pandora in the last month**, with 13% indicating usage in the past week.   
>  
> **Just 6%** of 12-24s indicated they have listened to online s**treams from terrestrial AM/FM stations** in the past week.  
>  
> **Music tastes have shifted** among 12-24s over the past decade: those radio listeners who indicated that **Top 40/Pop stations** were their favorite have **more than doubled**, while **Alternative Rock stations** were selected by **half as many listeners i**n 2010 as in 2000.  
>  
> Radio continues to be the medium most often used for music discovery, with 51% of 12-24 year-olds reporting that they "frequently" find out about new music by listening to the radio. Other significant sources include friends (46%), YouTube (31%) and social networking sites (16%).  
>  
> 12-24 year-old Americans reported Internet usage of two hours and fifty-two minutes per day, roughly triple this age group's reported usage from 2000 (59 minutes).  
>  
> More than four in five own a mobile phone in 2010 (up from only 29% in 2000), and are using their phones as media convergence devices. 50% of these users have played games on their phones, 45% have accessed social networking sites, and 40% have used their phones to listen to music stored on their phones.   
>  
> Today's 22-34s have significantly changed their media consumption habits since the first study in this series 10 years ago. In 2000, 44% of 12-24s most often began their day by listening to the radio. Today, radio continues to lead, with 29% of that same cohort (today's 22-34 year-olds) reporting that radio is the medium they use most in the morning, while Television (25%) and the Internet (23%) have gained significantly.