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# Survey Shows Portable Players Doing Major Damage To Radio
- URL: https://www.hypebot.com/survey_portable/
- Published: 2006-04-25T14:11:51.000Z
- Updated: 2006-04-25T14:11:51.000Z
- Description: A new study by radio consultancy Jacobs Media confirms what broadcasters have feared: iPod/MP3 players are a large and growing threat. From the 2005 to 2006 iPod/MP3 ownership has risen. Continue reading [https://www.hypebot.com/hypebot/2006/04/survey_portable.html]
- Author: Bruce Houghton
- Tags: Radio & Satellite, #wp, #wp-post, #Import 2026-01-21 11:10

[![Ipod_vs_radio_1](https://hypebot.typepad.com/hypebot/images/ipod_vs_radio_1.jpg "Ipod_vs_radio_1")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/ipod%5Fvs%5Fradio%5F1.jpg&ref=hypebot.com)

A new study by radio consultancy Jacobs Media confirms what broadcasters have feared: iPod/MP3 players are a large and growing threat. From the 2005 to 2006 iPod/MP3 ownership has risen sharply, from 21%-35% – which translates to 67% growth year-to-year. No other media activity has shown anywhere near that type of dramatic increase according to the study and time spent listening to the radio is the big looser.

[![Ipodsurvey](https://hypebot.typepad.com/hypebot/images/ipodsurvey.jpg "Ipodsurvey")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/ipodsurvey.jpg&ref=hypebot.com)

Rock radio is the biggest loosee with more than 50% active rock fans owning and using a portable player. 22% say they also download an listen to podcasts.

**Click on images to expand**. Read the full Jacobs Media survey [here](http://www.jacobsmedia.com/042406-techipod.htm?ref=hypebot.com).