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# #SXSW – IODA Opens API, Iris Adds NoiseClerk, Topspin & More
- URL: https://www.hypebot.com/sxsw-ioda-opens-api-iris-adds-noiseclerk-topspin-more/
- Published: 2011-03-15T10:40:00.000Z
- Updated: 2011-03-15T10:40:00.000Z
- Description: SXSW Interactive is winding down and Music starts tomorrow, so the announcements from music and music tech companies are landing in the inbox at a rapid clip. Digital distributor IODA. Continue reading [https://www.hypebot.com/hypebot/2011/03/sxsw-ioda-opens-api-iris-adds-noiseclerk-topspin-more.htm
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.austintexasapartmentsandtownhomes.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e5fdf40e5970c-120wi "image from www.austintexasapartmentsandtownhomes.com")](http://www.austintexasapartmentsandtownhomes.com/Images/Image%5FHeader%5FAustinSign.png?ref=hypebot.com)

SXSW Interactive is winding down and Music starts tomorrow, so the announcements from music and music tech companies are landing in the inbox at a rapid clip.

- Digital distributor **IODA** is launching its **Open API** Wednesday, making their metadata, buy links and media assets available to third party developers. **HypeMachine** and **Viinyl** are already using the API.
More From SXSW

:

- **[BlinkerActive](http://www.blinkeractive.com/?ref=hypebot.com)**, the marketing agency for digital distributor **IRIS**, has launched [**NoiseClerk**](http://noiseclerk.com/?ref=hypebot.com), an online platform for mobile and web app developers, offering immediate $100 licenses for 10,000+ pre-cleared tracks. They've also launched a new music synch division for placements in traditional media.
- The **Topspin gnomes** are hard at work readying the launch of the new open platform before dawn on Wednesday. In addition to co-hosting to the **[MusicTech Meetup](https://www.hypebot.com/join-us-at-the-sxsw-music-tech-meetup/)**, Ian Rogers & Company also have to prepare for the launch of the company's new **[RCRD LBL partnership](https://www.hypebot.com/topspin-to-launch-open-platform-rcrd-deals-with-downtowns-rcrd-lbl-sxsw/)**.
- **Y Combinator** startup **[Earbits is making some noise](https://www.hypebot.com/earbits-makes-noise-with-sxsw-channel-babygrandes-wu-tang-clan/)** at SXSW and is worth watching.
- I hope that you can stop by my **panel appearances** on Wednesday and Thursday. **Details [here](https://www.hypebot.com/hypebot/2011/03/sxsw-will-we-see-you-in-austin-this-week-.html)**.