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# #SXSW – Will We See You In Austin This Week?
- URL: https://www.hypebot.com/sxsw-will-we-see-you-in-austin-this-week/
- Published: 2011-03-14T12:00:00.000Z
- Updated: 2011-03-14T12:00:00.000Z
- Description: I'm heading to SXSW tomorrow. The hundreds of announcements, panels and events along with 2,000+ bands and countless meetings can be a bit overwhelming. But here are some things that. Continue reading [https://www.hypebot.com/hypebot/2011/03/sxsw-will-we-see-you-in-austin-this-week.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:59

[![Bruce Houghton press2.12.09](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e3348279970b-150wi "Bruce Houghton press2.12.09")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e3348279970b-popup?ref=hypebot.com)

I'm heading to SXSW tomorrow. The hundreds of announcements, panels and events along with 2,000+ bands and countless meetings can be a bit overwhelming. But here are some things that I know that I'm attending; and I hope to meet you at some of them:

  
**PANELS:**

**Next Stage: The Reality of Cloud Streaming Services –** Cloud Streaming has arrived. Bringing successful and viable services to the U.S. market is only a matter of time. The question now becomes, how will this play out as a stream of revenue for rights holders? Join **Jeff Price** of TuneCore, Bruce Houghton of Hypebot and **George Howard**, Professor at Loyola University, at Next Stage for a detailed discussion on the six rights every musician has to their work, and how they can be employed best in the cloud streaming service model.

> **Time**  
> Wednesday March 16 12:00PM  
> **Venue**  
> Austin Convention Center Exhibit Hall 3/4

**Website? Get Real. You Need A Web Empire –** Bandzoogle's **David Dufresne** hosts Aaron Ray of the Collective, Emily White of Whitesmith Entertainment and Trevor Guy of Last Gang Records and yours truly. Cut through the hype and social media lingo, find what's really proven to work, and what artists should focus on when planning and building an online presence.

> **Time**  
> Thursday March 17 2:00PM  
> **Venue**  
> Austin Convention Center Room 9ABC

**MUSIC TECH MEETUP:** 

Wednesday, March 16th from 5 – 8:00pm for the [**SXSW Music Tech Meetup**](https://www.hypebot.com/join-us-at-the-sxsw-music-tech-meetup/) at The Belmont upstairs balcony located at 305 W. 6th Street in Austin. [Hypebo](https://www.hypebot.com/www.hypebot.com)t is co-sponsoring along with the great folks at [Topspin](http://www.topspinmedia.com/?ref=hypebot.com), [MobileRoadie](http://www.mobileroadie.com/?ref=hypebot.com), [Songkick](http://www.songkick.com/?ref=hypebot.com), [MPX4](http://www.mxp4.com/?ref=hypebot.com), [Virb](http://www.virb.com/?ref=hypebot.com), [Soundcloud](http://www.soundcloud.com/?ref=hypebot.com) and [MusicMatters](http://www.musicmatters.com/?ref=hypebot.com). RSVP on [Facebook](http://www.facebook.com/TopspinMedia#%21/event.php?eid=203913916285596).

**SHOWCASES**:

As some readers know, I also run booking agency **[Skyline Music](http://www.skylineonline.com/?ref=hypebot.com)**. Thanks to the hard work of teamate Mark Lourie, we have two acts at SXSW, **[Head For The Hills](http://www.headforthehillsmusic.com/?ref=hypebot.com)** and **[MarchFourth Marching Band](http://marchfourthmarchingband.com/?ref=hypebot.com)**. Here's the schedule:

**MarchFourth Marching Band**   
Fri, March 18, 8:00pm Virgin Mobile House, 508 E. 8th St. (invitation required)  
Sat, March 19, 2:30PM AUDITORIUM SHORES  
Sat, March 19, 5:00pm, Folk Alliance Showcase, Threadgill’s S. Austin  
Sat, March 19, 9:00pm Mellow Johnny’s Tent, next to La Zona Rosa

**Head for The Hills**   
Fri, March 18, 6:00pm Once Over Coffee Bar  
Sat, March 19, 11:00am 512 Bar  
Sat, March 19, 9:00pm, MOMO’s