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# Today in Austin: Take Action Music Summit & Concert Marketing Panel
- URL: https://www.hypebot.com/take-action-music-summit-concert-marketing-panel-tuesday-in-austin/
- Published: 2024-03-12T13:07:00.000Z
- Updated: 2024-03-12T13:07:40.000Z
- Description: The free Take Action Music Summit & Showcases are happening tonight and all day Tuesday at the Mohawk in Austin during SXSW, and you don’t need an official festival pass to attend the daytime Summit on Tuesday, March 12th…..
- Author: Bruce Houghton
- Tags: Live & Ticketing, Music Business, Bandsintown, DIY musicians, music, music industry, Music Tech, musician, musicians, SXSW, Take Action Music Summit, #wp, #wp-post, #Import 2026-01-21 11:15

The free **[Take Action Music Summit & Showcases](https://www.artistforartist.com/sxsw?ref=hypebot.com)** are happening tonight and all day Tuesday at the Mohawk in Austin during SXSW, and you don’t need an official festival pass to attend the daytime Summit on Tuesday, March 12th.

Bandsintown, the Give A Note Foundation, Artist For Artist, Artist For Action, and the Music Managers Forum US are co-sponsoring the event.

![](https://pbs.twimg.com/media/GIE3ZA9WQAARTer?format=jpg&name=4096x4096)

On Tuesday, 2:00-6:00 PM,[ 35 panelists and moderators](https://www.artistforartist.com/sxsw?ref=hypebot.com), including the legendary **Bootsy Collins, Mark Barden** of Artist For Action and Sandy Hook Promise, **Dae Bogan** of the MLC, **Emily White** of Collective Entertainment, **John Mlynczak** of NAMM, **Danna Droppo** of Billboard, and more will share proven and actionable tools, tricks, and insights for navigating the industry.

There are simultaneous Day Party showcases on the 12th, and both nights will feature Official SXSW Showcases on two stages at the Mohawk.

### **Concert Marketing Panel**

![AI generated image of a smiling man in an office environment, promoting Hypebot's coverage of music industry news, digital marketing, and music tech developments.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2022/04/fabrice-sergent-bandsintown.jpg)

Bandsintown co-founder and Managing Partner **Fabrice Sergent** will host the **Concert Marketing & The Power of First-Party Data** panel, examining how changing algorithms, disappearing tracking cookies, and legitimate privacy concerns bring new challenges and opportunities to the fan-artist relationship.

Joining Fabrice at 2:40 PM Tuesday to discuss what’s new and what’s working in 2024 to help sell more tickets, merchandise, and music are:

- **Rob Sealy**: the COO of [Openstage.live](https://openstage.live/?ref=hypebot.com)
- **Edward Castillo**, the founder of the[ Figure It Out Agency](https://figureitoutagency.com/?ref=hypebot.com)
- **Jay Gilbert**, of the Your Morning Coffee newsletter and [podcast](https://www.hypebot.com/your-morning-coffee-podcast-modified-track-boom-ticket-prices-over-reliance-on-tiktok-more/) and Music Biz weekly podcast and the cofounder of [Label Logic](https://www.label-logic.net/?ref=hypebot.com)
- **Emily Young**, Senior Marketing Manager at [C3 Presents](https://www.c3presents.com/?ref=hypebot.com)

**Learn more about the panel and Take Action x SXSW on March 11 and 12th at the Mohawk on 912 Red River Street in Austin, and [register here free](https://www.artistforartist.com/sxsw?ref=hypebot.com).**

*Bruce Houghton*