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# Taylor Swift Didn’t Get Memo That Albums Are Dead, So She Pre-Sold 1 Million Copies Of ‘Lover’
- URL: https://www.hypebot.com/taylor-swift-didnt-get-memo-that-albums-are-dead-so-she-pre-sold-1-million-advance-copies-of-lover/
- Published: 2019-08-21T07:49:20.000Z
- Updated: 2019-08-21T07:49:20.000Z
- Description: Someone forgot to tell Taylor Swift that music in general and albums, in particular, don't sell anymore. By Friday's release date, her first post-Big Machine release "Lover" will have sold. Continue reading [https://www.hypebot.com/hypebot/2019/08/taylor-swift-didnt-get-memo-that-albums-are-dead-so-
- Author: Bruce Houghton
- Tags: Indie Music, Major Labels, Music Business, Lover, music, musician, musicians, Taylor Swift, #wp, #wp-post, #Import 2026-01-21 09:55

[![image from consequenceofsound.net](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4790f69200c-200wi "image from consequenceofsound.net")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4790f69200c-popup?ref=hypebot.com)Someone forgot to tell Taylor Swift that music in general and albums, in particular, don't sell anymore. By Friday's release date, her first post-Big Machine release "Lover" will have sold over 1 million copies, according to new label Republic.“The anticipation of this album is extraordinary, with pre-sales quickly approaching one million copies globally,” Monte Lipman, founder and chairman of Republic Records, tells [Variety](https://variety.com/2019/music/news/taylor-swift-lover-million-copies-before-release-1203307292/?ref=hypebot.com).Two years ago, Spotify and Apple Music accounted for 54% of total US music consumption, according to Nielsen Music. Now, that share is 80%.Taylor Swift’s 2017 album “Reputation” was the last album to sell a million copies in the U.S. in its opening week.