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# Taylor Swift’s Record Breaking “Reputation” Week One: 1.29 Million
- URL: https://www.hypebot.com/taylor-swifts-recordbreaking-reputation-week-one-129-million/
- Published: 2017-11-20T08:50:00.000Z
- Updated: 2017-11-20T08:50:00.000Z
- Description: Taylor Swift's Reputation has surpassed first week U.S. 'sales' of her last album 1989's debut week racking up 1,291,404 Project Units, which includes sales plus the stream of the fours songs that Swift. Continue reading [https://www.hypebot.com/hypebot/2017/11/taylor-swifts-recordbreaking-reputatio
- Author: Bruce Houghton
- Tags: Major Labels, Music Business, Amazon, Apple, Apple Music, Google, music, music industry, Music Tech, musician, musicians, Pandora, Spotify, Tech Stories, YouTube, #wp, #wp-post, #Import 2026-01-21 10:05

[![Taylor-Swift Reputation](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2bfcde8970c-200wi "Taylor-Swift Reputation")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2bfcde8970c-popup?ref=hypebot.com)Taylor Swift's *Reputation* has surpassed first week U.S. 'sales' of her last album *1989's* debut week racking up 1,291,404 Project Units, which includes sales plus the stream of the fours songs that Swift has place on Spotify, Apple Music and other music streamers. To date, the full album has [not been made available](https://www.hypebot.com/taylor-swifts-repuation-is-still-not-on-spotify-apple-music-a-week-after-release/) on any streaming service.   **More impressive *Reputation* stats:**
- Project Units – 1,291,404 (1.29M)
- Album Sales – 1,266,838 (1.27M)
- Song Sales – 94,366 (94.4M)
- Song Audio Streams – 22,694,697 (22.7M)
- *Revelation* is the biggest selling debut of 2017, so far
 via BuzzAngle Music

**MORE: [Taylor Swift's "Reputation" Is Still Not On Spotify, Apple Music A Week After Release](https://www.hypebot.com/taylor-swifts-repuation-is-still-not-on-spotify-apple-music-a-week-after-release/)**