> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Taylor Swift’s “The Swift Life” Artist App To Shutter
- URL: https://www.hypebot.com/taylor-swifts-the-swift-life-artist-app-to-shutter/
- Published: 2019-01-07T10:00:29.000Z
- Updated: 2019-01-07T10:00:29.000Z
- Description: Taylor Swift's "The Swift Life" gamified artist app developed in partnership with games maker Glu Mobile, announced that it would shut down effective February 1st.
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Major Labels, Music Business, Music Tech, App, music, musician, musicians, Taylor Swift, The Swift Life, #wp, #wp-post, #Import 2026-01-21 10:00

[![image from pbs.twimg.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3cc1bd5200b-200wi "image from pbs.twimg.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad3cc1bd5200b-popup?ref=hypebot.com)Taylor Swift's "The Swift Life" gamified artist app developed in partnership with games maker Glu Mobile, announced that it would shut down effective February 1st. Glus is also responsible for “Kim Kardashian: Hollywood,” “Britney Spears: American Dream,” “Katy Perry Pop” and “Nicki Minaj: The Empire.”Apps by musician's have struggled to gain traction. Kardashian’s app is reportedly the only real success for Glu, and was predicted to top more than $200 million in lifetime revenue.

> [pic.twitter.com/sNdKK9lCpg](https://t.co/sNdKK9lCpg?ref=hypebot.com)  
>  
> — The Swift Life (@theswiftlifeapp) [January 2, 2019](https://twitter.com/theswiftlifeapp/status/1080531671533998080?ref%5Fsrc=twsrc%5Etfw&ref=hypebot.com)