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# Teens Turning Away From Radio In Droves
- URL: https://www.hypebot.com/teens_turning_a/
- Published: 2006-10-18T16:17:28.000Z
- Updated: 2006-10-18T16:17:28.000Z
- Description: It’s no secret that broadcast radio is in big trouble particularly when it comes to attracting younger listeners. Teens are listening to 20% less radio than they did a decade. Continue reading [https://www.hypebot.com/hypebot/2006/10/teens_turning_a.html]
- Author: Bruce Houghton
- Tags: Radio & Satellite, #wp, #wp-post, #Import 2026-01-21 11:10

It’s no secret that broadcast radio is in big trouble particularly when it comes to attracting younger

[![Radio_tower_3](https://hypebot.typepad.com/hypebot/images/radio_tower_3.jpg "Radio_tower_3")](http://hypebot.typepad.com/photos/uncategorized/radio%5Ftower%5F3.jpg?ref=hypebot.com)

listeners. Teens are listening to 20% less radio than they did a decade ago and it’s getting worse. The reasons:

- **Intense competition with the web, video-games and other new media.**
- **Radio’s unwillingness to target the 12-24 year old demo.**

Source: [*The New York Times*](http://www.nytimes.com/2006/10/16/technology/16drill.html?%5Fr=3&adxnnl=1&8seia=&oref=slogin&emc=seia&adxnnlx=1161201841-a7TkKrqvvQJsBgp96RqvcQ&ref=hypebot.com)