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# Tencent Leads $57M Pex Funding Round
- URL: https://www.hypebot.com/tencent-leads-57m-pex-funding-round/
- Published: 2021-02-16T18:59:16.000Z
- Updated: 2021-02-17T17:48:50.000Z
- Description: [UPDATED] Digital rights technology provider Pex has announced a $57 million investment round that includes= Tencent, Tencent Music Entertainment, the CueBall Group, NextGen Ventures Partners, Amaranthine along witth existing investors. The. Continue reading [https://www.hypebot.com/hypebot/2021/02/
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, music data, #wp, #wp-post, #Import 2026-01-21 09:51

\[UPDATED\] Digital rights technology provider Pex has announced a $57 million investment round that includes= Tencent, Tencent Music Entertainment, the CueBall Group, NextGen Ventures Partners, Amaranthine along witth existing investors.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2020/08/pex-logo.jpg)

The new $57 million investment will help scale Pex’s [Attribution Engine](http://dispatcher.rockpaperscissors.biz/ls/click?upn=9psWWO-2FaML8flSr7P56k0URppFMvzaB6gG8EO5giX7c-3DV2fr%5FPlY-2FBeaHTBsRoTkCfSa8KhvztO-2FekkElpleVOABmu48v0A7ganOf4pFqTHqQLS-2F-2Bdp54SF8aj5bVDgMF2Yd3xNxnxONTxjOYiIIFK9z-2BFj8-2BErfwxR4sTi-2FdcHs3TiKo-2BV7f7PQ-2BEUGBtVK72N5iL-2F2e7nPIZxgKKyZe9rNf3Xrb0XDydK-2BDLoMa-2F6BI2HlZPhRrZshMIzdWPo8S73FNme8-2BjXjV9MF5d-2BJdJctHTwQPqcy76EViZWGPlm1FXT04Vtb8YifD5zxY1yoEWHpqo6xbyuQ2anYcCby69vYwvKE-3D&ref=hypebot.com) which creates a single marketplace for digital content.

“Attribution is vital to the Internet; it can help protect copyright without stifling creation,” says **Pex founder and CEO Rasty Turek**. “AE sets new standards in speed and scale and is the first platform capable of meeting today’s content growth and demands. It replaces unreliable upload filters and takedown requests with real-time use authorization and licensing, benefiting creators while recognizing and compensating those whose works are sampled and shared.”

“We live in a world where everyone is creating, mixing and remixing copyrighted works. But the ability to rapidly identify, attribute, and license them in real-time is the missing link to address the value-gap. Instead of fearing regulations, or finding loopholes to make them toothless, what if we relied on a better infrastructure for today’s Internet?” asked **Pex COO Amadea Choplin**. “If we could seamlessly compensate artists – if we could enable a culture of fair and universal attribution – then we could set the stage for a truly free and open Internet.”