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# Thanks To Social Marketing Guru Chris Brogan For 3 Words To Guide Us In 2011
- URL: https://www.hypebot.com/thanks-chris-brogan-for-3-words-to-guide-us-in-2011/
- Published: 2011-01-03T07:51:00.000Z
- Updated: 2011-01-03T07:51:00.000Z
- Description: One of the few non-music industry thinkers that I try to read daily is Chris Brogan and every New Year the social marketing expert and blogger chooses three words to. Continue reading [https://www.hypebot.com/hypebot/2011/01/thanks-chris-brogan-for-3-words-to-guide-us-in-2011.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from blog.therisetothetop.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e13af86c970b-200wi "image from blog.therisetothetop.com")](http://blog.therisetothetop.com/wp-content/uploads/2009/12/istock%5F000005792434xsmall.jpg?ref=hypebot.com)

One of the few non-music industry thinkers that I try to read daily is **[Chris Brogan](http://www.chrisbrogan.com/?ref=hypebot.com)** and every New Year the social marketing expert and blogger chooses three words to guide his efforts in the coming year. This year Chris' words are: Reinvest, Package and Flow.

As Chris, says "Instead of resolutions, which don’t usually help me very much, I work hard on using these words as a lighthouse for my actions and efforts." That's simple yet powerful advice, and as I wrote down my own 3 words to guide our 2011 efforts on [**Hypebot**](htttp://www.hypebot.com), [**MusicThinkTank**](http://www.musicthinktank.com/?ref=hypebot.com) and at our booking agency [**Skyline Music**](http://www.skyineonline.com/?ref=hypebot.com), I realized that they could also apply to artists beginning a new project, startup launching a product and a music industry reinventing itself. **The three words that will guide our 2011 are:**

- **INNOVATE** – Ideas are plentiful. But which ideas are truly innovative? Which really move the ball forward?
- **IMPLEMENT** – All the innovative ideas in the world are meaningless without effective implementation. We got better at it in 2010, but I believe our projects will soar in 2011 if we implement.
- **AMPLIFY** – How can we make the most out of each action? How can we share it with others and encourage them to help spread the word?