> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # The 10 Point Skrillex Plan For Getting The Grammy - URL: https://www.hypebot.com/the-10-point-skrillex-plan-for-getting-that-grammy/ - Published: 2011-12-08T11:50:00.000Z - Updated: 2011-12-08T11:50:00.000Z - Description: For a lot of people Skrillex came out of nowhere despite the fact that he's been steadily building for quite some time. I discovered him when walking by the Asheville. Continue reading [https://www.hypebot.com/hypebot/2011/12/the-10-point-skrillex-plan-for-getting-that-grammy.html] - Author: Guest Author - Tags: DIY Advice & Tips, Music Marketing, Social Media, Grammy, Skrillex, #wp, #wp-post, #Import 2026-01-21 10:55 [![Skrillex](http://hypebot.typepad.com/.a/6a00d83451b36c69e201543804656d970c-200wi "Skrillex")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201543804656d970c-popup?ref=hypebot.com) For a lot of people **Skrillex** came out of nowhere despite the fact that he's been steadily building for quite some time. I discovered him when walking by the Asheville Civic Center. I saw a huge lively crowd leaving a show and found out it was a performance by Skrillex. But, like so many others, I didn't start paying close attention until he got **5 Grammy nominations**. How did he do it? Maybe he had a 10 Point Plan! **RE:GENERATION Trailer** Getting [5 Grammy nominations](http://www.mtv.com/news/articles/1675223/grammy-nominations-skrillex.jhtml?ref=hypebot.com), including becoming the first DJ to ever be nominated for Best New Artist, and being [paired with The Doors](http://www.regenerationmusicproject.com/?ref=hypebot.com), for a project that includes such djs and producers as DJ Premier, Mark Ronson and The Crystal Method, tells you that Skrillex has been putting in work. Such a rise is a nonlinear process but here are some tips on how it's done. **The 10 Point Skrillex Plan for Getting That Grammy** **1) Stay on the Grind** Skrillex is described as working constantly but says it's not about drugs, it's about [avoiding R.E.M. sleep](http://www.billboard.biz/bbbiz/industry/record-labels/skrillex-on-how-he-got-5-grammy-noms-we-1005601152.story?ref=hypebot.com). **2) Build Organically** He and his team [built organically](http://www.billboard.biz/bbbiz/industry/record-labels/skrillex-manager-major-distribution-had-1005601352.story?ref=hypebot.com) through digital releases, social networking and live shows rather than through advertising. **3) Focus on the Fans, Not the Press** Though Skrillex has definitely gotten attention along the way, people were [searching for him](http://www.google.com/trends?q=skrillex&ref=hypebot.com) before the media was driving them. **4) Give It Away, Then Sell It** Even when Skrillex did a track with Korn, they [gave it away](http://www.glasswerk.co.uk/news/national/13088/Korn+&+Skrillex+Team+Up+And+Give+Away+Free+MP3+?ref=hypebot.com) before releasing it for sale. **5) Brand It** Skrillex' 2010 EP "My Name Is Skrillex" was given away free and the music [is still available for free streaming](http://www.skrillex.com/album/de4fcd-my-name-is-skrillex/?ref=hypebot.com) but there's nothing subtle about the branding. **6) Mainstream the Underground** Skrillex has received quite a bit of hate from purists who attack the transformation of dubstep into brostep but he's all about [reaching the masses](http://www.guardian.co.uk/music/2011/sep/29/skrillex-dubstep-interview?ref=hypebot.com) and loving his fans. **7) Ignore the Haters** If it's true that "haters make you famous", Skrillex has done a nice job of ignoring the hate while it [builds his fame](http://www.youtube.com/watch?v=Lxk42PWj1sE&ref=hypebot.com). **8) Get the Cosign** Deadmau5 released the second Skrillex EP, "[Scary Monsters and Nice Sprites](http://www.deadmau5.com/releases/skrillex-scary-monsters-and-nice-sprites/?ref=hypebot.com)," giving Skrillex a major cosign in the growing electronic dance music scene. **9) Pass On the Favors** Skrillex expanded his sphere of influence when he launched OWSLA Records and [released Porter Robinson's "Spitfire" EP](http://www.billboard.biz/bbbiz/indies/how-skrillex-owsla-records-are-helping-porter-1005382012.story?ref=hypebot.com). **10) Do You Until You Are You** Skrillex worked his way from screamo singer to dubstep dj to being Skrillex. He seems comfortable yet focused and driven. Sometimes it takes a while to truly become yourself. *Hypebot contributor *Clyde Smith* maintains his freelance writing hub at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and blogs at [All World Dance](http://www.allworlddance.com/?ref=hypebot.com) and [This Business of Blogging](http://www.thisbusinessofblogging.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:* clyde(at)fluxresearch(dot)com .