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# The Beasties Go Viral For “Mix-Up”
- URL: https://www.hypebot.com/the-beasties-go/
- Published: 2007-06-26T16:23:12.000Z
- Updated: 2007-06-26T16:23:12.000Z
- Description: Never ones to be caught behind the curve, The Beastie Boys have gone viral to promote their surprisingly addictive new all instrumental release "The Mix Up". The campaign includes a. Continue reading [https://www.hypebot.com/hypebot/2007/06/the-beasties-go.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

Never ones to be caught behind the curve, The Beastie Boys have gone viral to promote their surprisingly addictive new all instrumental release "The Mix Up". The campaign includes a [blog](http://www.beastieboys.com/?ref=hypebot.com#blog), a Flckr [photo stream](http://www.flickr.com/photos/oscilloscope/?ref=hypebot.com), and You Tube videos.