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# The Fleeting Value Of A Tweet: Statistics & Graphics
- URL: https://www.hypebot.com/the-fleeting-values-of-a-tweet-statistics-graphics/
- Published: 2010-09-30T08:25:15.000Z
- Updated: 2010-09-30T08:25:15.000Z
- Description: (UPDATED) While sharing with your Twitter followers is useful; the real hope of most tweeters is that their 140 characters go viral. But how often does that happen? And how. Continue reading [https://www.hypebot.com/hypebot/2010/09/the-fleeting-values-of-a-tweet-statistics-graphics.html]
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from divageekdesigns.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013487dc946c970c-200wi "image from divageekdesigns.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013487dc946c970c-popup?ref=hypebot.com)

(UPDATED) While sharing with your **Twitter** followers is useful; the real hope of most tweeters is that their 140 characters **go viral**. But how often does that happen? And how long does a tweet "live"? Online marketing firm [**Sysomos**](http://sysomos.com/?ref=hypebot.com) examined **1.2 billion tweets** posted in the last two months to find out. Their benchmark: when a tweet generates a reaction or retweet, it suggests the the tweet resonated enough to spark a conversation or to share it with their followers. **What they found may surpirse you**:

**Just 29% of Tweets Generate a Reaction**

[![image from sysomos.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f4bce7ca970b-500wi "image from sysomos.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f4bce7ca970b-popup?ref=hypebot.com) *click on images to enlarge*  

**Most Retweets Happen in the First Hour**

92.4% of all retweets happen within the first hour of the original tweet being published, while an additional 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour.

[![image from sysomos.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f4bceb85970b-500wi "image from sysomos.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f4bceb85970b-popup?ref=hypebot.com)

**Only 1.53% of Twitter Conversation are Three Levels Deep**

Of all tweets that generated a reply, 85% have only one reply. Another 10.7% attracted a reply to the original reply – the conversation was two levels deep. Only 1.53% of Twitter conversations are three levels deep – after the original tweet, there is a reply, reply to the reply, and reply to the reply of reply.

[![image from sysomos.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013487dc89d4970c-400wi "image from sysomos.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013487dc89d4970c-popup?ref=hypebot.com)   
[More data.](http://sysomos.com/insidetwitter/engagement/?ref=hypebot.com)