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# The Four P’s of Playing Live Shows
- URL: https://www.hypebot.com/the-four-ps-of-playing-live-shows-preparation/
- Published: 2012-02-16T11:06:00.000Z
- Updated: 2012-02-16T11:06:00.000Z
- Description: It takes hard work to put on a good show. On Music Think Tank, Dave Cool takes the Four P’s concept in marketing and applies it to playing live shows.. Continue reading [https://www.hypebot.com/hypebot/2012/02/the-four-ps-of-playing-live-shows-preparation.html]
- Author: admin
- Tags: Music Think Tank, booking, Dave Cool, live, Music Marketing, Natalie Cheng, Performance, preparation, Promotion, shows, #wp, #wp-post, #Import 2026-01-21 10:55

[![1-preparation_400px](http://hypebot.typepad.com/.a/6a00d83451b36c69e20167626bdf32970b-200wi "1-preparation_400px")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20167626bdf32970b-popup?ref=hypebot.com)

It takes hard work to put on a good show. On [Music Think Tank](http://www.musicthinktank.com/blog/the-four-ps-of-playing-live-shows-preparation.html?ref=hypebot.com), **Dave Cool** takes the Four P’s concept in marketing and applies it to playing live shows.

In this post, Dave explains everything that goes into preparing for a show. Do you have any tips to add?

“When choosing opening bands, take into consideration whether they are a **proactive** band that works hard on promoting shows.” ([Read On](http://www.musicthinktank.com/blog/the-four-ps-of-playing-live-shows-preparation.html?ref=hypebot.com))