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# Music Business Podcast – The Future of Music And Advertising In Cars
- URL: https://www.hypebot.com/the-future-of-music-and-advertising-in-cars/
- Published: 2014-06-03T11:58:00.000Z
- Updated: 2014-06-03T11:58:00.000Z
- Description: Subcribe to the Upward Spiral podcast in iTunes, play recent shows on SoundCloud, or follow us on Twitter. In this episode of the Upward Spiral, a music business podcast, we. Continue reading [https://www.hypebot.com/hypebot/2014/06/the-future-of-music-and-advertising-in-cars.html]
- Author: admin
- Tags: Apps, Mobile & SMS, Music Tech, Podcasts, Streaming, #wp, #wp-post, #Import 2026-01-21 10:38

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In this episode of the Upward Spiral, a music business podcast, we talk to **Eric Ronning**, who is the EVP and Chief Revenue Officer for Digital at adLarge Media, an audio advertising sales representation organization. Prior to joining adLarge, Ronning served as the EVP of Emerging Media at TargetSpot and the founder and managing partner of Ronning Lipset Radio. We talk to Ronning about the future of music streaming and targeted advertising in connected cars.

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