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# The importance of Merch Sales in today’s music economy
- URL: https://www.hypebot.com/the-importance-of-merch-sales-in-todays-music-economy/
- Published: 2023-04-21T14:32:43.000Z
- Updated: 2023-04-21T14:32:47.000Z
- Description: For this week’s Flashback Friday, we turn to the brilliant James Shotwell for a post on the importance of merchandise sales in today’s music economy that is just as relevant. Continue reading [https://www.hypebot.com/hypebot/2023/04/the-importance-of-merch-sales-in-todays-music-economy.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Live & Ticketing, DIY musicians, Merch Sales, Music Business, music industry, #wp, #wp-post, #Import 2026-01-21 09:44

For this week’s Flashback Friday, we turn to the brilliant [James Shotwell](https://twitter.com/JamesShotwell?ref=hypebot.com) for a post on the importance of merchandise sales in today’s music economy that is just as relevant as the day Hypebot first posted it in 2019.

![](https://haulixdaily.com/wp-content/uploads/2019/08/Music-Biz-101-merch-1.png)

As income from music streaming may be making the major labels rich, but for most musicians they don’t come close to replacing the income earned from a $15 CD sale.

That’s turned merch sales – once a supplementary revenue stream – into a main source of income.

#### **[CONTINUE READING](https://www.hypebot.com/the-value-of-merch-sales-in-todays-music-economy-video/)**

**ALSO: [Calls to end fees that venues charge artists to sell merch grow louder](https://www.hypebot.com/calls-to-end-fees-that-venues-charge-artists-to-sell-merch-grow-louder/)**

Bruce *Houghton*