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# The Influence of Community on The Pluralist Generation and Its Music Consumption
- URL: https://www.hypebot.com/the-influence-of-community-on-the-pluralist-generation-and-its-music-consumption/
- Published: 2013-06-04T09:32:00.000Z
- Updated: 2013-06-04T09:32:00.000Z
- Description: With a new generation of music consumers, music business professionals, marketers, and musicians will have to pay attention to preferences of the next generation. Chasson Gracie at Gracie Management has. Continue reading [https://www.hypebot.com/hypebot/2013/06/the-influence-of-community-on-the-plur
- Author: admin
- Tags: DIY Advice & Tips, Music Think Tank, Chasson Gracie, community, consumers, consumption, generation, Generation Z, music, Natalie Cheng, pluralist, Plurals, preferences, Research, study, Young, #wp, #wp-post, #Import 2026-01-21 10:43

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With a new generation of music consumers, music business professionals, marketers, and musicians will have to pay attention to preferences of the next generation. **Chasson Gracie** at Gracie Management has conducted research on the next generation – The Pluralist Generation (Plurals) and music consumption and shares his findings on [Music Think Tank](http://www.musicthinktank.com/blog/the-influence-of-community-on-the-pluralist-generation-and-i.html?ref=hypebot.com). What trends in consumer preferences do you see in music in the next couple of years?

“Plurals place **less** importance on having communities formed around artists/bands, which has an impact on how and if they consume music.” ([Read On](http://www.musicthinktank.com/blog/the-influence-of-community-on-the-pluralist-generation-and-i.html?ref=hypebot.com))

Read more about the study and what the implications are for artists and labels [here](http://www.musicthinktank.com/blog/the-influence-of-community-on-the-pluralist-generation-and-i.html?ref=hypebot.com).

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