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# The iPod Turns 15:  Watch Steve Job’s 2001 Announcement + The First iPod Commercial
- URL: https://www.hypebot.com/the-ipod-turns-15-watch-steve-jobs-2001-announcement-the-first-ipod-commerical/
- Published: 2016-10-24T13:37:48.000Z
- Updated: 2016-10-24T13:37:48.000Z
- Description: The iPod turns 15 years old this week. First announced on October 23, 2001, the device and later it's closed link to Apple's iTunes download store changed the music industry. Continue reading [https://www.hypebot.com/hypebot/2016/10/the-ipod-turns-15-watch-steve-jobs-2001-announcement-the-first-ipod
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Streaming, Apple Inc., Digital rights management, IPad, IPhone, IPod, IPod Nano, IPod Touch, iTunes, ITunes Store, music industry, #wp, #wp-post, #Import 2026-01-21 10:13

[![Ipod_jobs](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0949a6d0970d-150wi "Ipod_jobs")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0949a6d0970d-popup?ref=hypebot.com)The **iPod turns 15 years old this week**. First announced on October 23, 2001, the device and later it's **closed link to Apple's iTunes** download store changed the music industry forever. But at first, **the iPod was not a hit**. Few were willing to throw down **$400 for a 5GB** music player that could hold 1000 songs.That changed as the iPod improved and in October 2003, when iTunes launched. By December, music fans had purchased 25 million tracks at 99 cents each. Today, the iPhone has surpassed the iPod for most music consumers, but even it owes its design roots to the mighty iPod.Watch Steve Job's iPod announcement:The first iPod TV commercial: 

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