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# The Less Mainstream You Are The Bigger Your Grammy Bump
- URL: https://www.hypebot.com/the-less-mainstream-you-are-the-bigger-your-grammy-bump/
- Published: 2017-02-14T12:01:00.000Z
- Updated: 2017-02-14T12:01:00.000Z
- Description: Early sales figures show that, while mainstream superstars benefit from a televised Grammy performance, the greatest sales gains Come from less well known artists. The same goes for the streaming,. Continue reading [https://www.hypebot.com/hypebot/2017/02/the-less-mainstream-you-are-the-bigger-your-
- Author: Bruce Houghton
- Tags: Conventions & Awards, DIY Advice & Tips, Music Business, Streaming, 59th Annual Grammy Awards, Anderson Paak, CBS, Chance The Rapper, Cynthia Erivo, Demi Lovato, Grammy Award, Grammy Award for Best Americana Album, Grammy Award for Best New Artist, Maren Morris, #wp, #wp-post, #Import 2026-01-21 10:13

[![Whois that](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d260424c970c-150wi "Whois that")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d260424c970c-popup?ref=hypebot.com)Early [sales figures show](https://www.hypebot.com/hypebot/2017/02/grammy-performance-sales-bump-varies-widely-by-artist-maren-morris-vs-adele-and-beyonce-.html) that, while mainstream superstars benefit from a televised Grammy performance, the greatest sales gains Come from less well known artists. The same goes for the streaming, with both Beyonce and Adele missing from Pandora's Top 10 post-Grammy week over week lifts.

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**[![Pandora_2016_logo wide](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097911b7970d-350wi "Pandora_2016_logo wide")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb097911b7970d-popup?ref=hypebot.com)** **Pandora Grammy Streaming Data: Artists with Biggest Spikes**
1. William Bell: 12,085%
2. Gary Clark Jr.: 3,239%
3. Sturgill Simpson: 741%
4. Cynthia Erivo: 575%
5. Anderson .Paak: 504%
6. Maren Morris: 417%
7. Chance the Rapper: 244%
8. Lukas Graham: 164%
9. Prince: 161%
10. A Tribe Called Quest: 142%

**MORE:** **[Grammy Sales Bump Varies Widely By Artist: Maren Morris vs. Adele and Beyonce](https://www.hypebot.com/hypebot/2017/02/grammy-performance-sales-bump-varies-widely-by-artist-maren-morris-vs-adele-and-beyonce-.html)**

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