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# The Next Iteration of Interactive Music Videos
- URL: https://www.hypebot.com/the-next-iteration-of-interactive-music-videos/
- Published: 2010-10-26T10:12:55.000Z
- Updated: 2010-10-26T10:12:55.000Z
- Description: Andy Grammer has an interactive music video out. Users engage with the content and make decisions in real-time. Once selected, the course of the story switches. The scene changes are. Continue reading [https://www.hypebot.com/hypebot/2010/10/the-next-iteration-of-interactive-music-videos.html]
- Author: admin
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from christinamorelli.files.wordpress.com](https://a0.typepad.com/6a0111683c7a25970c0133f5564a88970b-115wi "image from christinamorelli.files.wordpress.com")](http://a0.typepad.com/6a0111683c7a25970c0133f5564a88970b-popup?ref=hypebot.com)

Andy Grammer has an interactive music video out. Users engage with the content and make decisions in real-time. Once selected, the course of the story switches. The scene changes are seamless. Even I watched it twice to see the different ways that it ended. While the music itself is less than compelling, the format gives a peak into the future of video.

**Take a look at the music video below:** 

Personally, I would rather select which zany jam session occurs in a video song by **Pompelmoose**, but alas, it will be quite some time before indie artists get a hold of this technology. However, I could imagine a music video by Eminem using this format to be more viral. Rather than choosing your own adventure, it would be a blatant mix of which highly offensive prank happens next and to which celebrity.

Link to the [video](http://bit.ly/9lxmNY?ref=hypebot.com).