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# The Next Music Format Case-Study: Twisted Music
- URL: https://www.hypebot.com/the-next-music-format-case-study-twisted-music/
- Published: 2012-02-27T10:26:00.000Z
- Updated: 2012-02-27T10:26:00.000Z
- Description: At MIDEM 2012, music industry analyst, Mark Mulligan, presented a plea for adoption of a new music format. He presented a manifesto for the next generation of music products and. Continue reading [https://www.hypebot.com/hypebot/2012/02/the-next-music-format-case-study-twisted-music.html]
- Author: admin
- Tags: Music Think Tank, Bas Grasmayer, Business model, case study, DISC, Future of Music, manifesto, Mark Mulligan, Midem, music format, music industry, music product, Natalie Cheng, Twisted Music, #wp, #wp-post, #Import 2026-01-21 10:55

[![Twisted-music-300x300](http://hypebot.typepad.com/.a/6a00d83451b36c69e201676309771a970b-200wi "Twisted-music-300x300")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201676309771a970b-popup?ref=hypebot.com)

At MIDEM 2012, music industry analyst, Mark Mulligan, presented a plea for adoption of a new music format. He presented a manifesto for the next generation of music products and talked about how future music formats should be Dynamic, Interactive, Social, and Curated (DISC). On [Music Think Tank](http://www.musicthinktank.com/blog/the-next-music-format-case-study-twisted-music.html?ref=hypebot.com), **Bas Grasmayer** talks about a case study he did on a record label called Twisted Music and the business model and products that follow Mulligan’s DISC formula. Read on and let us know what you think of this business model.

“I’m not saying people won’t buy music to support the bands they like, but it’s **much more powerful** to develop and sell something that even the most selfish person in the world would buy.” ([Read On](http://www.musicthinktank.com/blog/the-next-music-format-case-study-twisted-music.html?ref=hypebot.com))