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# Are You Talking To Your Fans Or With Them?
- URL: https://www.hypebot.com/the-relationship-between-fans-and-artists-is-less-and-less-like-a-business-relationship-in-which-artists-and-industry-set/
- Published: 2009-01-28T02:39:00.000Z
- Updated: 2009-01-28T02:39:00.000Z
- Description: "The relationship between fans and artists is less and less like a business relationship in which artists and industry set the terms and audiences either buy or don’t, and more. Continue reading [https://www.hypebot.com/hypebot/2009/01/the-relationship-between-fans-and-artists-is-less-and-less-like-
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, #wp, #wp-post, #Import 2026-01-21 11:03

[![DailyDIY](http://hypebot.typepad.com/.a/6a00d83451b36c69e2010536f4614e970b-120wi "DailyDIY")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2010536f4614e970b-pi?ref=hypebot.com)

"The relationship between fans and artists is less and less   
like a business relationship in which artists and industry set the terms   
and audiences either buy or don’t,   
and more and more like a social relationship  
in which bands and fans   
have to negotiate terms together."  
**– Nancy Baym, [Online Fandom](http://www.onlinefandom.com/?ref=hypebot.com)** 

Are you talking to your fans or having a conversation with them? How can you change the way you communicate with fans to build a relationship that is mutually beneficial?