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# The Shattered Hit Record Model
- URL: https://www.hypebot.com/the-shattered-hit-record-model/
- Published: 2012-10-11T10:04:00.000Z
- Updated: 2012-10-11T10:04:00.000Z
- Description: People have complained about how the music business model is broken and records aren’t selling. Many believe that music today is a formula and soul-less; however, Bobby Owsinski believes that. Continue reading [https://www.hypebot.com/hypebot/2012/10/the-shattered-hit-record-model.html]
- Author: admin
- Tags: Music Think Tank, Babel, Bobby Owsinski, Business model, Mumford & Sons, Music Business, music industry, Natalie Cheng, #wp, #wp-post, #Import 2026-01-21 10:49

[![Tumblr_m79hutILEO1r4poono1_500](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c327171c0970b-150wi "Tumblr_m79hutILEO1r4poono1_500")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c327171c0970b-popup?ref=hypebot.com)

People have complained about how the music business model is broken and records aren’t selling. Many believe that music today is a formula and soul-less; however, Bobby Owsinski believes that there are 2 principles that continue to work in the music business. On [Music Think Tank](http://www.musicthinktank.com/blog/the-shattered-hit-record-model.html?ref=hypebot.com), **Bobby Owsinski** talks about Mumford & Son’s success of their new album, Babel, and the principles at work.

“The audience found the music **before** the industry did, and the music doesn’t follow what’s currently considered the norm.” ([Read On](http://www.musicthinktank.com/blog/the-shattered-hit-record-model.html?ref=hypebot.com))