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# The Social Media Bandwagon: Everybody “Likes” a Winner
- URL: https://www.hypebot.com/the-social-media-bandwagon-everybody-likes-a-winner/
- Published: 2012-10-30T10:25:00.000Z
- Updated: 2012-10-30T10:25:00.000Z
- Description: Everyone likes a winner. Mumford & Son’s album, Babel, sold 600,000+ copies in its first week. However, does a splashy debut lose significance as media becomes increasingly digital? It seems. Continue reading [https://www.hypebot.com/hypebot/2012/10/the-social-media-bandwagon-everybody-likes-a-winne
- Author: admin
- Tags: Music Think Tank, Social Media, charts, debut, like, Natalie Cheng, Tom Dennehy, #wp, #wp-post, #Import 2026-01-21 10:49

[![Billboard](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee48e5d40970d-150wi "Billboard")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee48e5d40970d-popup?ref=hypebot.com)

Everyone likes a winner. Mumford & Son’s album, Babel, sold 600,000+ copies in its first week. However, does a splashy debut lose significance as media becomes increasingly digital? It seems like more people are using a big debut to replace a legacy as a benchmark of worth. Check out **Tom Dennehy**’s post on [Music Think Tank ](http://www.musicthinktank.com/blog/the-social-media-bandwagon-everybody-likes-a-winner.html?ref=hypebot.com)to read his opinions on debuts and the digital world.

“Artistic works that build their audience slowly and sustain it for long periods are **becoming rare**. Most works live and die with their debut.” ([Read On](http://www.musicthinktank.com/blog/the-social-media-bandwagon-everybody-likes-a-winner.html?ref=hypebot.com))