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# The Taylor Swift Factor
- URL: https://www.hypebot.com/the-taylor-swift-factor-draft/
- Published: 2014-11-11T10:30:00.000Z
- Updated: 2014-11-11T10:30:00.000Z
- Description: Social media has become as ubiquitous as radio play and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that. Continue reading [https://www.hypebot.com/hypebot/2014/11/the-taylor-swift-factor-draft.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Music Think Tank, album release, community, connecting with fans, creating a strong community, music promotion, Social Media, social media for musicians, streaming, streaming music service | Taylor Swift, Word of Mouth, #wp, #wp-post, #Import 2026-01-21 10:38

[![Images](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07a95d12970d-150wi "Images")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb07a95d12970d-popup?ref=hypebot.com)

Social media has become as ubiquitous as [radio play](http://en.wikipedia.org/wiki/Radio%5Fdrama?ref=hypebot.com) and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that comes with using social media in music. [Social Media](http://www.wikinvest.com/concept/Social%5Fmedia?ref=hypebot.com) success comes with being multi-faceted in your approach. **[Taylor Swift](http://www.taylorswift.com/?ref=hypebot.com)** seems to have accomplished that with her last album, **1989**. While album sales in the [music industry](http://en.wikipedia.org/wiki/Music%5Findustry?ref=hypebot.com) have been on the steady decline in recent years, Taylor Swift has managed to sell 1.287 million albums in her first week. **Jana Pochop** explains the main factors that have contributed to her success.

  
When creating a social media campaign for your next album you, like Taylor Swift, should find ways to make the album buying experience memorable. Try to get into the minds of your [fan base](http://en.wikipedia.org/wiki/Fan%5F%28person%29?ref=hypebot.com) and give them ways to personally connect with you and the music you create.

**See the six ways that Taylor Swift used social media and a bit of personality to create the biggest album of 2014 to date on [MusicThinkTank.com](http://www.musicthinktank.com/mtt-open/the-taylor-swift-factor.html?ref=hypebot.com)**

*"Connect with your fan base far beyond that of a “I am an artist buy this music because I made it” mentality. It’s old and uninspiring. Create your army that will go to bat for you, spread the word for you, share in your victories with you…that is a fan base that will keep returning as long as you stay true to your art."*

[\[Continue Reading\]](http://www.musicthinktank.com/mtt-open/the-taylor-swift-factor.html?ref=hypebot.com)